4 South Asian fashion and beauty content creators you must follow!
South Asian fashion creators have taken the online fashion/ beauty community by storm over the last few years. With a community that is heavily run by white women showcasing their lavish lifestyle and fashion, it was rare to see such content from the lens of a South Asian woman. However, many brown creators have proven that South Asian creators can be a part of the fashion/beauty community despite their different origins. They resonate well with South Asian consumers; they have the ability to advocate for them in the beauty and fashion industry. For instance, beauty products for brown skin come in different shades. Here are 5 South Asian content creators you must follow!
Kiran x Kajal
Kiran is an influencer based in San Diego with a following of over 27 thousand. The South Asian content creator makes videos using fun and creative editing while educating her followers on how to create such creative videos. She is a proud South Asian, accessorising her outfits with bhindis and jhumkas showing that they are fit for any outfit, not just for traditional South Asian clothing.
Image credit: @kiranxkajal
Zahra Omarji
Zahra Omarji is the founder of Designation and an influencer with over 40 thousand followers based in Lisbon, Portugal. The Gujarati influencer is heavily influenced by South Asian culture in her everyday wear and her inspiration for her clothing brand.
Image credit: @zahraomarji
Deya Kannesha
Deya is a Tamil influencer with a following of over 300 thousand. The Canadian influencer showcases her everyday fashion and lifestyle on her social platforms, Instagram and TikTok. She takes her followers on quick #GRWMs, holidays and events, showcasing her myriad of outfits.
Image credit: @deyakannesha
Milan Mathew
Milan is a Malayali influencer with a following of over 390k on Instagram and 1.1 million on TikTok. The influencer rose to popularity from her viral video, where she took part in the trend “Just did a bad thing”, where creators transition from everyday wear to traditional attire. She makes videos showing her followers how to style and drape sarees, her everyday life and travelling.
Image credit: @milan.mathew
