Designation - The independent slow fashion brand you should be looking out for!
Image credit: @zahraomarji
Designation is an independent slow fashion brand founded by Zahra Omarji, 28, a South Asian influencer based in Lisbon, Portugal. "The brand is a culmination of a third culture kid, born in Mozambique, produced in Portugal, and shaped by India." Designation heavily values "quality over quantity", ensuring every piece is designed and crafted meticulously.
Sustainability is the core aspect of the brand, ensuring that every piece has "an everlasting place in your wardrobe" and mirroring the South Asian tradition of keeping heirlooms. The designs blend traditional and modern elements - elevating basics by emphasising texture and shape. Through these designs, the designer's personal style and touch shine through.
"I source a lot of inspiration from my favourite anime characters, archives, pieces and the outside world", Zahra Omarji.
If you want to elevate your style by incorporating pieces fusing traditional and modern elements, check out Designation!
Below are Zahra's top three favourite pieces from her brand!
Image credit: @designationofficial
Brando Trousers
Image credit: Designation site
Simran Pants
